First Love

First Love is a Toronto based small business that prioritizes self-care through affordable & luxe haircare. They believe that you should always treat yourself the best, as you are your first love.

  • First love captures sophistication while still being youthful. Their logo is a representation of just that — sophisticated by using a cursive font, but still youthful with it’s rounded edges and incorporation of a heart. It’s a signature for the end of a love letter… from your first love.

  • Supporting and creating with local artists for their spring 2023 collection. Creating two prints for their silk scrunchies, using spring as a main source of inspiration.

A not-for-profit Toronto based fundraiser. During the peak of COVID-19 iPads for Patients helped raise money for hospitals to purchase iPads/tablets to connect those affected with their loved ones.

iPads for Patients

  • iPads for Patients showcased a sensitive and hard to digest topic in a fun and playful way.

    That was captured through bright colours, playful typography, and fun infographics. iPads for Patients was designed to spread awareness and helpful information about COVID-19 while having content that was easy to understand by those of all ages.

  • Created social media content daily on Instagram and Facebook, and consistently engaged with the community.

    After a month from the launch date of iPads for Patients the team was able to reach their goal of $8K.

    The organization was able to provide 4 local GTA hospitals with iPads/tablets, was recognized in 3+ local publications, had a generous donation from Huawei Canada of 10 tablets, and connect hundreds of loved ones with their families.

  • Designed a website for iPads for Patients that consisted of 5 different pages.

    The website showcased a call-to-action on how to donate to the fundraiser, alternative ways to support the cause, a description on what the fundraiser was about, publications the organization was featured in, and information on the impact of COVID-19.

Eyelite

A lash tech business based in Thunder Bay.

  • Eyelite is a lash business that focuses on elevating your look. “Adding a little bit of sparkle to your life, one lash at a time.”

    The incorporation of lashes and a sparkle into a simple and elevated font mimics exactly what the brand is trying to achieve with their clients.

Game sold separately

Game sold separately is a creative space that aims to personalize the home.

GSS is a mantra that embodies the hard work, attention to detail, and love for things that make you who you are today.

  • GSS is a creative space that aims to personalize the home.

    Using social media to create and connect with like minded individuals. Showcasing their products in unique ways, and demonstrating that the pieces you add to your space reflect a little piece of you.

    Creating stories through 30 second videos to a reel of images, GSS aims to build a sense of community and pieces that compliment you!